Make No Mistake!

The October 12, 2025 presidential election in Cameroon has got to a crucial phase in which the different candidates are mapping out different marketing strategies in order to maintain the faithfulness of their supporters and woo other electors with the ultimate goal to maximize their winning opportunities.
Preparing for campaigns that will likely start on September 27, 2025 is the main preoccupation of the candidates. The elections organizing, managing and supervisory institution, Elections Cameroon (ELECAM) has finished printing the campaign papers of the candidates respecting the provisions of the Electoral Code relating to colour, initials or emblem. At the moment, the candidates and their representatives are working tooth and nail to raise campaign funds with which to produce charming gadgets with respect to the law. As they raise funds, mobilise voters through education on voting and urging them to  withdraw their voters cards, many of the candidates are also engaged in forming campaign teams. Incumbent President Paul Biya, candidate of the Cameroon People’s Democratic Movement (CPDM) has already created his campaign structures designating the leaders and members from the national right down to the cell levels. The candidate of the National Union for Democracy and Progress (NUDP), Bello Bouba Maigari has also been combing the nooks and crannies of the country to mobilise supporters and also  to create and install campaign teams into their functions.
All the efforts made in raising funds to finance the electoral process with campaigns being a determining factor for victory may be marred by wrongly chosen campaign managers and leaders at different levels. Indeed, no mistake is tolerated at this phase of campaign phase of the election considering that the profiles of the candidates and their offers to improve on the living conditions of the citizens, ensure progress, prosperity, stability and global development of the entire community are marketed at this time. Being a faithful member and even sponsor of a political party does not suffice to be selected to lead campaign teams. Expertise, commitment, effectiveness, efficiency, physical and mental fitness, competence, probity, the sense of mobilization and proactive responses to all emergencies must be taken into consideration in constitution of campaign teams and designation of  their leaders.
Candidates and their political party supporters have to understand that at this critical phase of the electoral process that leads directly to voting, they can make use of experts in election campaigns management who are not necessarily their supporters.  The ultimate goal for each of the 12 candidates in the October 12 poll is to win. They have to explore all the legal means available making use of experienced persons and experts to pass cross enticing messages that will woo voters, especially those indecisive ones wh...